For a studio project, I was tasked with creating a comprehensive brand identity for a new product in a specific market, requiring in-depth brand space analysis, iterative design of logos and typefaces, and development of contextual mockups, all aimed at delivering a cohesive and impactful visual brand strategy.

CONTRIBUTIONS

Market Research
UX Design
Typographic Exploration
Visual Branding

Conducted brand Space Analysis: Researched and analyzed 10-15 brands within the chosen space, identifying themes and opportunities through semiotic analysis.

Developed Visual Identity: Created and iterated on logo marks, wordmarks, and type pairings, choosing appropriate primary and secondary typefaces.

Produced Contextual Mockups: Designed and presented mockups of the product in various contexts, showcasing the practical application of the visual identity.

DELIVERABLES

Brand space analysis

10 Type pairings  
Logo sketches
Final presentation

DURATION

6 weeks