REFLECTION
Through this project, I learned the intricate balance, research, and design process required to convey sustainability and minimalism within a brand identity.
The importance of each design element and its impact on the overall perception of the brand became evident. -
The semiotic analysis provided valuable insights into visual communication strategies within the ice cream space, guiding the creation of a brand that stands out in a crowded market. -
Key takeaways include the significance of storytelling in design, the power of simplicity, and the potential of design to influence consumer behavior towards more sustainable choices.