Designs by Sean





2023Iced Cream


OVERVIEW




A client in the environmentally conscious product space seeks a brand identity and visual mockups for a new ice cream product. The problem involves developing visual branding, including a logo mark, word mark, and contextual mockups that resonate with eco-friendly values and disruptive design.
SOLUTION





The solution involves in-depth research into existing ice cream brands and semiotic analysis to identify areas of opportunity, and the creation of a unique visual identity through an iterative & careful design process. 

CAPABILITIES




• Visual Ideation
• Design Strategy
• Brand Identity Design
• Experience Design
• Brand Analysis and Semiotics



 

APPROACHExtensive exploration of existing ice cream brands, understanding their visual language, and conducting a semiotic analysis to identify common themes and areas of opportunity.


APPROACH PT. 2 The semiotic brand analysis identified traditional, diminishing, and innovative themes within existing ice cream brands, revealing white spaces for the minimalist brand to uniquely position itself in the market.

INTERSECTING SYSTEMS  Physically, the brand extends into tangible experiences such as packaging design, merchandise, and on-site observations at grocery stores. The analysis delves into the unique environmental qualities and user experiences within specific stores, catering to diverse consumer demographics. 


BRANDING ITERATIONS

The logo design process for the ice cream brand involved a series of rapid iterations to explore diverse visual concepts. The final iterations, presented in mid- to high-fidelity, demonstrate a commitment to rapid and robust exploration in search of the most compelling visual identity.


Index


FINAL DELIVERABLEIn crafting the final deliverable for the minimalist ice cream brand project, the distinctive visual identity revolves around the use of Aqum Two—a rounded, modern sans serif geometric display font. 



















FINAL DELIVERABLEThe font's open counters and rounded shapes convey a friendly aesthetic, while its rigid circular construction and limited character set add an industrial quality, providing a unique and memorable typographic foundation for the brand's minimalist and eco-conscious ethos.














REFLECTION
Through this project, I learned the intricate balance, research, and design process required to convey sustainability and minimalism within a brand identity. 

The importance of each design element and its impact on the overall perception of the brand became evident.  -
 The semiotic analysis provided valuable insights into visual communication strategies within the ice cream space, guiding the creation of a brand that stands out in a crowded market. -
 Key takeaways include the significance of storytelling in design, the power of simplicity, and the potential of design to influence consumer behavior towards more sustainable choices. 

Index

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2024 @ Sean Designss