FINAL DELIVERABLEIn crafting the final deliverable for the minimalist ice cream brand project, the distinctive visual identity revolves around the use of Aqum Two—a rounded, modern sans serif geometric display font.
FINAL DELIVERABLEThe font's open counters and rounded shapes convey a friendly aesthetic, while its rigid circular construction and limited character set add an industrial quality, providing a unique and memorable typographic foundation for the brand's minimalist and eco-conscious ethos.