2023Iced Cream
OVERVIEW
A client in the environmentally conscious product space seeks a brand identity and visual mockups for a new ice cream product. The problem involves developing visual branding, including a logo mark, word mark, and contextual mockups that resonate with eco-friendly values and disruptive design.
SOLUTION
The solution involves in-depth research into existing ice cream brands and semiotic analysis to identify areas of opportunity, and the creation of a unique visual identity through an iterative & careful design process.
CAPABILITIES
• Visual Ideation
• Design Strategy
• Brand Identity Design
• Experience Design
• Brand Analysis and Semiotics
APPROACHExtensive exploration of existing ice cream brands, understanding their visual language, and conducting a semiotic analysis to identify common themes and areas of opportunity.
APPROACH PT. 2
The semiotic brand analysis identified traditional, diminishing, and innovative themes within existing ice cream brands, revealing white spaces for the minimalist brand to uniquely position itself in the market.
INTERSECTING SYSTEMS
Physically, the brand extends into tangible experiences such as packaging design, merchandise, and on-site observations at grocery stores. The analysis delves into the unique environmental qualities and user experiences within specific stores, catering to diverse consumer demographics.
BRANDING ITERATIONS
The logo design process for the ice cream brand involved a series of rapid iterations to explore diverse visual concepts. The final iterations, presented in mid- to high-fidelity, demonstrate a commitment to rapid and robust exploration in search of the most compelling visual identity.